PDF

PENGARUH BIAYA IKLAN PADA PENJUALAN DENGAN HUMAN CAPITAL

---

ABSTRACTrnThis study aimed to examine the effect of Advertisement Cost to Sale the Human Cwith Human Capital as moderating Variable for manufacturing companies in Indonesian Stock Exchange(IDX) from 2011 to 2012. Knowledge Based approach used in this study to explain the Human Cap ital function. Samples were taken in this study used purposive sampling. The analytical tool used is multiple regression analysis to look at the independent variables either jointly or individualy. The results showed that Advertisement Cost had positive effect on Sales and the relation can be strengthen by increase the Human Capital variable. Significant results are indicated by value greather than 0.05.rnKeywords : Advertising Cost, Sale, Human Capital.

---

Ketersediaan

Tidak ada salinan data

Informasi Detail

Judul Seri

-

No. Panggil

-

Penerbit

SEMARANG : STIE BANK BPD JATENG., 2013

Deskripsi Fisik

Halaman 56-63

Bahasa

Indonesia

ISBN/ISSN

1411-1497

Klasifikasi

NONE

Tipe Isi

-

Tipe Media

-

Tipe Pembawa

-

Edisi

PRESTASI VOL. 12 NO. 2 - DESEMBER 2013

Subjek

-

Info Detail Spesifik

-

Pernyataan Tanggungjawab

-

Versi lain/terkait

Lampiran Berkas

Komentar

---

Anda harus login sebelum memberikan komentar