SKRIPSI

ANALISIS PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI PADAT LIFEBUOY

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ABSTRACT
This study aims to examine the factors that can influence purchasing decisions Lifebuoy Soap Solid in Semarang. The factors that are expected to influence purchasing decisions Lifebuoy Soap Solid is the promotion , brand image and product quality. The number of samples taken as many as 100 by using cluster sampling and accidental sampling. Data analysis techniques used in this research is multiple linear regression. The results showed that the variables promotion , brand image and product quality has positive influence on purchase decisions. The dominant independent variable in this study is the brand image . Of this study obtained Adjusted R2 value of 0.595 or 59.5 % . This means that 59.5 % variable purchase decision can be explained by the independent variable that is promotion , brand image and product quality . The remaining portion of 40.5 % is explained by other variables.
Keywords: Promotion, Brand Images, Product Quality, and Purchase Decision.

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Ketersediaan

MA.2015.1M.11.1752

1M.11.1752

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

1M.11.1752

Penerbit

SEMARANG : .,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

1M.11.1752

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2015

Subjek

PEMBELIAN

Info Detail Spesifik

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Pernyataan Tanggungjawab

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Versi lain/terkait

Lampiran Berkas

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