ANALISIS PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI PADAT LIFEBUOY | SEKOLAH TINGGI ILMU EKONOMI BANK BPD JATENG

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ANALISIS PENGARUH PROMOSI, CITRA MEREK DAN KUALITAS PRODUK TERHADAP KEPUTUSAN PEMBELIAN SABUN MANDI PADAT LIFEBUOY

SUSY PRAPTIWI - Nama Orang;

ABSTRACT
This study aims to examine the factors that can influence purchasing decisions Lifebuoy Soap Solid in Semarang. The factors that are expected to influence purchasing decisions Lifebuoy Soap Solid is the promotion , brand image and product quality. The number of samples taken as many as 100 by using cluster sampling and accidental sampling. Data analysis techniques used in this research is multiple linear regression. The results showed that the variables promotion , brand image and product quality has positive influence on purchase decisions. The dominant independent variable in this study is the brand image . Of this study obtained Adjusted R2 value of 0.595 or 59.5 % . This means that 59.5 % variable purchase decision can be explained by the independent variable that is promotion , brand image and product quality . The remaining portion of 40.5 % is explained by other variables.
Keywords: Promotion, Brand Images, Product Quality, and Purchase Decision.

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MA.2015.1M.11.1752 1M.11.1752 Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri: -
No. Panggil: 1M.11.1752
Penerbit: SEMARANG : .,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: -
Klasifikasi: 1M.11.1752
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 2015
Subjek: PEMBELIAN
Info Detail Spesifik: -
Pernyataan Tanggungjawab: -

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