SKRIPSI

ANALISIS PENGARUH PERSEPSI HARGA, PRODUK, PROMOSI, DISTRIBUSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (DI KOTA SEMARANG)

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ABSTRACT
The research is based on the phenomenon occouring in Indonesia in which the automatik motor become a trend since the rising of the various variants of the automatik two-wheeled vehicles such as the Honda Beat. The increasing market share of Honda Beat make Honda increasingly in demand by the public. Therefore, this research aims to empirically examine and analyze perceptions influence the price, product, promotion, distribution and brand. A case study in the city of Semarang as the user of Honda Beat.
The study population was the community of Semarang city and among them 98 respondents was selected as the sample. The sampling technique used was accidental sampling and using Multiple Linear Regression Analysis.
Based on significant show the perception of price has positive influence on purchasing decisions, product has positive influence on purchasing decisions, promotion positid influence on purchasing decisions, the distribution of positive influence on purchasing decisions, and brand positive influence on purchasing decisions. Based on the coefficient determination test by looking at the adjusted R-square value of 61.3%. It showed that the purchasing decisions of Honda Beat in Semarang was influenced by the perception of price, product, promotion, distribution and brand, and the remaining 38.7% is influenced by numerous other factors not included in the research model.
Keywords: Perception of Price, Product, Promotion, Distribution, Brand, Purchasing Decisions.

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Ketersediaan

MA.2015.1M.11.1755

1M.11.1755

Tersedia namun tidak untuk dipinjamkan - Missing

Informasi Detail

Judul Seri

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No. Panggil

1M.11.1755

Penerbit

SEMARANG : .,

Deskripsi Fisik

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Bahasa

ISBN/ISSN

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Klasifikasi

1M.11.1755

Tipe Isi

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Tipe Media

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Tipe Pembawa

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Edisi

2015

Subjek

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Info Detail Spesifik

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Pernyataan Tanggungjawab

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