ANALISIS PENGARUH PERSEPSI HARGA, PRODUK, PROMOSI, DISTRIBUSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (DI KOTA SEMARANG) | SEKOLAH TINGGI ILMU EKONOMI BANK BPD JATENG

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ANALISIS PENGARUH PERSEPSI HARGA, PRODUK, PROMOSI, DISTRIBUSI DAN MEREK TERHADAP KEPUTUSAN PEMBELIAN HONDA BEAT (DI KOTA SEMARANG)

TRI MURYATIK - Nama Orang;

ABSTRACT
The research is based on the phenomenon occouring in Indonesia in which the automatik motor become a trend since the rising of the various variants of the automatik two-wheeled vehicles such as the Honda Beat. The increasing market share of Honda Beat make Honda increasingly in demand by the public. Therefore, this research aims to empirically examine and analyze perceptions influence the price, product, promotion, distribution and brand. A case study in the city of Semarang as the user of Honda Beat.
The study population was the community of Semarang city and among them 98 respondents was selected as the sample. The sampling technique used was accidental sampling and using Multiple Linear Regression Analysis.
Based on significant show the perception of price has positive influence on purchasing decisions, product has positive influence on purchasing decisions, promotion positid influence on purchasing decisions, the distribution of positive influence on purchasing decisions, and brand positive influence on purchasing decisions. Based on the coefficient determination test by looking at the adjusted R-square value of 61.3%. It showed that the purchasing decisions of Honda Beat in Semarang was influenced by the perception of price, product, promotion, distribution and brand, and the remaining 38.7% is influenced by numerous other factors not included in the research model.
Keywords: Perception of Price, Product, Promotion, Distribution, Brand, Purchasing Decisions.

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MA.2015.1M.11.1755 1M.11.1755 Tersedia namun tidak untuk dipinjamkan - Missing

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Judul Seri: -
No. Panggil: 1M.11.1755
Penerbit: SEMARANG : .,
Deskripsi Fisik: -
Bahasa
ISBN/ISSN: -
Klasifikasi: 1M.11.1755
Tipe Isi: -
Tipe Media: -
Tipe Pembawa: -
Edisi: 2015
Subjek: -
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